![]() As Tony put it, ‘It’s an all or nothing scenario – they either promote every label or close the registers’. This was complicated by the retailer’s contractual obligations, which require every one of their 200+ designer brands on display and available to purchase at all times. The TSA project team’s critical challenge was ensuring Heinemann Tax & Duty Free could immediately resume uninterrupted trade following lockdowns and throughout the project. Offering more than 200 exclusive brands of perfume and cosmetics, sunglasses, fashion, and watches, the store also features highly detailed joinery, sophisticated lighting design and opulent finishes. Positioned beneath a 10-metre-high glass ceiling (raised from 5 metres as part of the project), the Heinemann Tax & Duty Free outlet is without walls, allowing thousands of travellers to pass through its displays daily and adding to its expansive feel. Surrounded by individual high-end stores, Heinemann Tax & Duty Free’s Mega B takes centre stage in the airport’s SYD X luxury precinct. Together, the team successfully mitigated the risks of Covid to deliver the high-end retail space. Luis managed the project’s design, construction documentation, main contractor and final delivery, while Rain supported the management of the main contractor, authority approvals and tenancy coordination. Our role centred on design, construction and contract management.’ Tony is proud of his team, which includes Senior Project Manager, Luis Santeliz and Project Manager, Rain Wong. Tony clarified, ‘We represented Heinemann to Sydney Airport – we were the first point of contact surrounding the redevelopment. ![]() TSA’s role was to provide redevelopment and project management services. Eventually, despite waves of uncertainty, supply chain issues and logistical upheaval, the redevelopment of Heinemann Tax & Duty Free’s flagship Australian store began. Despite this, they maintained their contract with TSA and continued progressing the Mega B concept design throughout lockdowns. Heinemann Tax & Duty Free was on the frontline of businesses besieged by the pandemic, with their cruise ship and airport outlets shutting down globally. Our team initially delivered Heinemann Tax & Duty Free’s ‘Area G’ store, which is also part of the SYD X precinct and stocks products in the souvenirs, local food, toys, and health and wellbeing categories. And we were thrilled to work with them again.’ TSA’s project team lead and retail fitout specialist, Tony Wong, explained, ‘Heinemann had a great experience with TSA and all the original consultants – they wanted us back. ![]() In February 2020, Heinemann Tax & Duty Free again chose TSA to deliver its latest Sydney Airport projects. We also formed an enduring partnership with Heinemann Tax & Duty Free. Working within a high-security, operational environment, TSA helped create the largest duty-free store in the southern hemisphere at that time. Our people project managed the retailer’s initial rollout of stores across the Sydney Airport terminals, which featured ‘store-in-a-store’ concepts and cutting-edge technology networks and wayfinding. This journey began with TSA’s first collaboration with Heinemann Tax & Duty Free in 2012. Forming the heart of the new SYD X luxury precinct in International Terminal 1, Heinemann Tax & Duty Free’s 2,500 sqm Mega B retail space is crowned with a stunning halo light installation designed and manufactured right here in Australia. Since early 2020, TSA has worked closely with Heinemann Tax & Duty Free and Sydney Airport to navigate Covid and deliver an exceptional retail experience. If over 200 high-end designer brands aren’t temptation enough, the outlet’s recent fitout might twist your arm. ![]()
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